Conversational automations designed for your business needs

Our market-leading guest messaging and automation technology will help you save costs and drive revenue growth

As travel experts, we know your main problems:

Problem #1

Distribution is expensive

High costs for distribution means lower margins and a lot less cash in your pocket. In addition, distribution channels take away your control over the customer experience and the direct relationship with your guests.

Problem #2

Personalized offers are hard to manage

Booking engines and other digital tools can’t process complex bookings and requests. This means your guests can’t get the level of personalization and customer service they expect. This leads to missed revenue opportunities with your highest paying customers and guests.

Problem #3

Modern travelers expect personalized customer service

Modern travelers and millennials expect you to be available wherever and whenever you need them. There are 4.5 billion people using mobile messaging applications everyday. They expect you to be there and they want to have a conversation with you.

Problem #4

Lack of data from the customer journey

Expensive distribution channels disconnect you from your customers and guests as they are looking to book or make a purchase. You are not in control of your guest’s expectations and you get disconnected from valuable booking and purchasing data.

Your customers expect more than ever.

This is the new reality. Businesses need to provide fast, unique and personal answers to their potential customers and guests.


of guests visit the direct website to evaluate offers after seeing the brand on an OTA or a third-party platform.


say the most important feature when booking online is to have questions answered by a live person.


of all your bookings and requests are complex and can’t be managed by your booking engine - your highest paying guests and customers are within this segment

It’s time to get more revenue from your website.

Connect with your guests and drive more revenue

Travel companies use our technology to connect with their guests and customers as they are looking to book or make a purchase. The result is an increase in bookings and purchases from the segments that pays the most.

Leverage the use of big data and automation

We’ve developed state-of-the-art technology that automates your guest messaging and complex booking flows. We have machine learning processes and bot automations in place to help you offer unique and personalized booking and purchasing experiences.

instaroom enables direct bookings for group

Cost saving automations and data.

Our technology supports your booking and purchasing processes and automates incoming enquiries on your website and across communication channels. We help you sell your complex inventory and manage your requests with a breeze. Furthermore, our system gets you access to data that will put you in control of your guests booking journey.

More revenue and less work.

Being able to talk to your potential guest and customers about their individual needs pays off. Sell to the right person at the right time. Collect higher revenues from segments that are looking to spend more.


The last thing you need is another system to take care of. That’s why our technology can be easily plugged into your current workflow so you can benefit from more revenue and less work. More revenue and control, but no installation or new routines required.

Contact us

Our Unique Process

All our customers start their journey with a data analysis process. This data collection is completely free and without any commitment. Here is why you should try it:


Get unique insights into the behavior of your website visitors

We have developed a powerful algorithm that analyzes your website visitors’ needs


Source market specific data

We will present to you source- market specific data that will help you personalize your marketing and increase your website conversion


Revenue and cost saving opportunities

We will present to you an action-packed data report that will help you discover new revenue and cost saving opportunities on your website

Start now

Our technology

We provide our customers with customized chat bot automations for booking and purchasing flows. We use the following technology in our implementation:

instaroom's Assistant

Instaroom's customizable assistant welcomes and assists your website visitors and give them a more personal way to book, make a purchase or get their questions answered

  1. Your visitors get personalized and automated booking and/or shopping experiences in a conversational environment
  2. Your visitors get personalized and automated premium Q&A experiences in a conversational environment
  3. Your visitors get premium conversational experiences that align with your brand standards

instaroom’s web app

Manage all your guest messaging, automations and transactions from one Web App

  1. Transact conversational bookings and turn on or off guest messaging automations
  2. Take control of and organize your guest communication through our simple interface - everything in one place just the way you like it
  3. Organize your conversations through one simple click - our system archives everything for you
  4. Search and find returning guests and extract valuable guest data to build personalization

Actionable analytics

Stay on top of your performance and analyze guest and customer behavior

  1. Analyze source markets and stay on top of overall performance as well as guest expectations in real time
  2. Measure your revenue and return on investment in real time
  3. Benchmark your website traffic and analyze your website conversion
  4. Find new revenue opportunities and learn how to convert more from the guests and customers that pay the most
  5. Analyze your booking journeys and get in control of guest expectations in real time


We help you build seamless experiences through connectivity

We can connect to your business systems to ensure that you have everything in one place while empowering your online guests with smooth automations and personalized booking and shopping experiences.

Contact us

You are in good company.

Companies using instaroom have reached the following metrics:

15k €

First Hotels Copenhagen received over 15.000 EUR in direct booking opportunities in the first 6 weeks of using Instaroom


Leading Hotels of the World saw an increase of upsells on existing bookings by more than 20% in their first month.


We helped Best Western to increase their direct bookings by more than 14% in their first month - leading to a 10% increase in ADR for that month.

Companies across categories already trust our solution.

“The addition of the BOT has been an added bonus, reducing time spent by staff on frequently asked questions.

Rami NuekGeneral Manager Solitaire Bangkok Sukhumvit 11, Thailand

“In the first week of using instaroom we sold a wedding on the beach. We love the product and the support!”

David RietveldGeneral Manager Delfins Beach Resort, Bonaire

“instaroom has helped us tremendously in driving higher revenues from our website. We are also saving a lot of time on repetitive tasks through instarooms automations”

Jens EgemalmDirector of Distrubution, Pandox, Belgium

Made for the travel industry by travel experts.

instaroom story and team Learn more about us here in this short video

Niklas has many years of experience in the travel industry, for example as a Regional Director at a large travel distribution company. In addition, Niklas also has many years of experience in a variety of Hotel Management positions in addition to his Swiss Hotelier background.

Johan has many years of experience from the hospitality industry. He held different positions such as reception, booking and revenue manager, which allowed him to acquire a great empathy for both sides of the business, the hotel guest/traveler and the hotel staff / operation.